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Ready to turn your employer brand into something everyone wants to wear, use, or show off? Company swag isn’t just about slapping a logo on a t-shirt — it’s your chance to create buzz, build connections, and make your brand unforgettable. The right swag can turn employees into brand ambassadors, impress clients with thoughtful gestures, and leave a lasting impression at events.
But not all swag is created equal. It’s about choosing items that resonate, are useful, and reflect your company’s personality. Whether you’re aiming to boost morale, foster team spirit, or add flair to your next event, our swag solutions cater to both in-office and remote employees, ensuring everyone feels valued and connected.
So, let’s dive into some creative company swag ideas that’ll have everyone asking, “Where can I get one of those?” From eco-friendly essentials to tech gadgets that wow, these ideas will take your swag game to the next level.
What is company swag?
Company swag is branded merchandise given to employees, clients, or event attendees to promote a company’s identity. This can include items like t-shirts, mugs, notebooks, and tech gadgets, often featuring the company logo or slogan. Swag serves as a marketing tool, boosting brand visibility and creating a sense of belonging and loyalty among recipients. It’s also used to enhance employee engagement and recognize achievements within the organization.
Benefits of company swag
Company swag offers a range of benefits that go beyond just handing out branded merchandise. It serves as a powerful tool for enhancing both internal and external relationships while promoting the company’s identity. In fact, 93% of employees say company swag makes them feel connected to their brand and teammates.
From boosting employee engagement to increasing brand visibility, swag can play a key role in reinforcing company culture and building stronger connections with clients. Whether used as a marketing strategy or a way to recognize and reward team members, the advantages of well-thought-out company swag are numerous and impactful.
Below are some of the key benefits that make swag a valuable asset for any organization:
- Increased brand visibility: Promotes the brand whenever items are used or seen.
- Enhanced employee engagement: Fosters a sense of belonging and pride among employees.
- Strengthened client relationships: Acts as a thoughtful gesture to deepen client loyalty.
- Positive brand association: Creates favorable perceptions of the company.
- Cost-effective marketing: Serves as a low-cost promotional tool.
- Improved team morale: Boosts motivation and recognition within the organization.
- Event promotion: Enhances the impact of corporate events and trade shows.
- Encourages company loyalty: Reinforces company core values and culture.
How to choose the best company swag ideas for your brand
Choosing the best company swag for your brand involves aligning your selections with your company’s values, audience, and goals. Start by considering your brand’s personality — what message do you want your swag to convey? If sustainability is a core value, eco-friendly items like reusable bottles or bamboo products might be a perfect fit. Consider the preferences of your audience as well; what would they find useful or exciting? Quality is key, so opt for items that are durable and well-made to reflect positively on your brand.
What is another way to say company swag?
Another way to say company swag is “branded merchandise” or “promotional products.” These terms refer to items featuring a company’s logo or branding, given out to employees, clients, or event attendees to promote the brand and enhance engagement.
What kind of swag does Gen Z like?
Gen Z tends to favor swag that aligns with their values and lifestyle. They are drawn to eco-friendly, sustainable products and appreciate items that are both functional and trendy. Popular choices include reusable water bottles, stylish tech gadgets, and eco-conscious apparel. Gen Z also values personalization and unique designs that reflect their individuality and identity.
Comparing to other generations
- Millennials: Like Gen Z, Millennials value sustainability and practicality. They often prefer tech-related items, like wireless earbuds or portable chargers, and items that enhance their work-life balance.
- Generation X: Gen X appreciates quality and utility. Swag that is practical and durable, such as high-quality notebooks or professional accessories, resonates well with this group.
- Baby Boomers: Baby Boomers tend to favor classic and useful items. They appreciate practical swag like high-quality pens, mugs, and apparel that offer a touch of nostalgia or sophistication.
Overall, while all generations appreciate practical and high-quality items, Gen Z places a stronger emphasis on sustainability, uniqueness, and modern trends.
Examples of popular company swag items for 2024
Looking to make a memorable impression with your company swag this year? Check out these popular swag items for 2024, handpicked from Achievers’ newly updated swag catalog. These standout examples blend practicality with brand visibility, ensuring your giveaways are both stylish and impactful.
Classic company swag ideas
Branded t-shirts
A branded t-shirt is a classic swag item because it’s like a walking billboard for your brand. It’s comfy, versatile, and turns everyday wear into a chance to showcase your company’s style, making it a timeless favorite that’s always in fashion.
Branded hoodies
A hoodie is a classic item because it’s the perfect blend of cozy and cool. It’s a go-to for warmth and style, turning chilly days into a chance to flaunt your brand and keep it front and center in casual, comfy fashion.
Custom tote bags
Custom tote bags are practical, reusable, and provide ample space for branding. They offer wide visibility in everyday use, promote sustainability, and serve as a useful tool for carrying items, reinforcing the brand’s presence and values.
Socks
Socks are a unique company swag item because they offer comfort and functionality while providing a subtle but effective way to promote the brand. Their everyday use ensures continuous visibility, and customizable designs make them a fun and memorable promotional tool.
Other classic swag ideas
- Pens: Elegant and functional, perfect for professional settings.
- Calendars: Useful for staying organized throughout the year.
- Keychains: Compact and useful, often featuring a company logo.
Unique drinkware options
Mugs
Mugs are practical, widely used, and offer high visibility. They provide a daily reminder of the brand while making coffee or tea breaks more enjoyable, enhancing employee and client relationships with a touch of personalization.
Drinking glasses
The sleek, customizable design of drinking glasses elevates daily experiences, making them a functional and stylish reminder of the brand that adds a touch of sophistication to any occasion. Plus, they are practical and used regularly, ensuring ongoing brand visibility.
Plastic water bottles
Plastic water bottles are a great company swag item because they are cost-effective, durable, and practical for everyday use. They offer a wide branding surface, promoting the company while encouraging eco-friendly habits and ensuring the brand is seen regularly.
Glass water bottles
Glass water bottles are a stylish and eco-friendly alternative to plastic. Their durability and clean design provide constant brand visibility, while their practicality encourages regular use, making them a functional and sustainable choice for promoting the brand.
Health and wellness items
Joggers
Joggers combine comfort with style, making them popular for both casual wear and workouts. Custom designs can enhance brand visibility while providing a cozy, practical gift that employees and clients will appreciate and use frequently.
Tank tops
Tank tops are great athletic swag because they are lightweight, versatile, and ideal for warm weather. They offer ample branding space and are popular for casual outings or workouts, providing consistent visibility while keeping recipients cool and comfortable.
Rash guards
A rash guard is a top-notch athletic swag item because it’s like armor for active adventures. It’s perfect for surfing, swimming, or any action-packed day, ensuring your brand stays visible while protecting wearers from the elements.
Other health and wellness swag ideas
- Yoga mats: Perfect for home or office workouts and stretching.
- Resistance bands: Compact and effective for strength training exercises.
- Personalized wellness journals: For tracking health goals and activities.
- Essential oil diffusers: Enhances relaxation and well-being with soothing scents.
- Foam rollers: Aids in muscle recovery and reduces soreness.
Summer swag ideas
Flip flops
Flip flops are a summer swag hit because they’re the ultimate in laid-back style and comfort. Perfect for beach days or poolside lounging, they flaunt your brand with every step and keep your company’s vibe as cool as the summer breeze.
Beach towels
Beach towels are great because they are large, practical, and highly visible. Custom designs turn a useful beach or pool accessory into a mobile advertisement, ensuring your brand is seen frequently during summer activities and providing a lasting, positive impression.
Shorts
Shorts offer versatility and comfort, making them perfect for casual wear or workouts. Custom designs enhance brand visibility, while their practical use ensures that employees and clients frequently engage with and showcase the brand.
Other summer swag ideas
- Sunglasses: Trendy and protective for sunny weather.
- Portable fans: Handy for cooling off during outdoor activities.
- Cooling towels: Useful for workouts or hot days to stay cool.
- Beach chairs: Comfortable and perfect for relaxing by the water.
- Picnic blankets: Ideal for outdoor picnics and gatherings.
- Insulated cooler bags: Great for keeping drinks and snacks cold.
Winter swag ideas
Beanies
Most beanies have brands on them anyways, so why not add yours? Beanies offer warmth and comfort while keeping the brand visible and costs low. Custom designs make them both functional and stylish, ensuring that employees and clients regularly wear them, promoting the brand through practical use in cold weather.
Fleece-lined jackets
A fleece-lined jacket is a winter swag winner because it combines warmth with brand visibility. It’s like giving your clients a cozy hug from your company, keeping them snug and stylish while proudly showcasing your logo all season long. Branding can also be put on both the front and back for optimal visibility.
Blankets
A blanket is the perfect winter swag because it envelops your clients in warmth and your brand. It makes every chilly evening a chance to stay snug while proudly showcasing your logo.
Other winter swag ideas
- Gloves or mittens: Practical for keeping hands warm.
- Scarves: Stylish and functional for layering against the cold.
- Hand warmers: Portable and useful for extra warmth.
- Hot cocoa kits: Fun and festive for enjoying a warm treat.
Travel swag ideas
Duffel bags
Duffel bags are the ultimate swag — spacious, durable, and perfect for travel, the gym, or daily use. With plenty of room for your logo, they’re a practical gift that keeps your brand front and center, making them a hit with employees and clients alike.
Backpacks
Backpacks are functional, versatile, and ideal for work, school, or travel. They’re a walking billboard for your brand, offering plenty of space for customization. Their everyday practicality makes them a hit with employees and clients, keeping your brand always on the move.
Thermos
Thermoses are an excellent company swag item because they keep beverages hot or cold, offering daily practicality and convenience. Custom designs provide ample branding space, ensuring high visibility during commutes or outdoor activities, while their durability makes them a long-lasting and appreciated gift.
Other travel swag ideas
- Luggage tags: Easy identification for bags and added style.
- Travel pillows: Comfortable support for long journeys.
- Passport holders: Secure and organized storage for travel documents.
- Travel-sized toiletries kits: Convenient for packing essentials.
- Packing cubes: Help organize and maximize suitcase space.
Tech gadgets and accessories
Mouse pad
A mouse pad is tech swag that clicks — enhancing comfort and adding function to any desk. With plenty of branding space, it keeps your logo front and center every day, making it a practical gift that’s sure to be appreciated by employees and clients alike.
Other tech gadget swag ideas
- Wireless earbuds: Convenient for hands-free listening and calls.
- Portable power banks: Essential for keeping devices charged on the go.
- Bluetooth speakers: Compact and great for high-quality sound.
- Custom phone cases: Protect devices while showcasing your brand — especially good for work-issued phones.
- Laptop sleeves: Stylish and protective for carrying laptops.
Client appreciation gifts
Insulated water bottle
An insulated water bottle is great for client appreciation because it combines functionality with style, keeping beverages hot or cold for hours. Its high-quality, customizable design provides lasting brand visibility, making it a practical and impressive gift that clients will appreciate and use regularly.
Hats
A branded hat is a great swag item for clients because it offers practical use and high visibility. Custom designs turn the hat into a mobile advertisement, while its functionality provides everyday value, making it a memorable and appreciated gift that keeps your brand top of mind.
Notebooks
A notebook is a great swag gift for clients because it’s handy for jotting down ideas and staying organized. With your brand’s logo on it, it’s a constant reminder of your company. Plus, it’s something they’ll use often, keeping your brand front and center.
Other client appreciation swag ideas
- Branded candles: High-quality and scented for a touch of elegance.
- Coffee or tea sets: Premium blends and accessories for a refined experience with branded packaging.
- Stickers: great for adding to laptops or phone cases to add a little branded flair.
- Custom brand boxes: A combination of multiple swag items for optimal gifting and enjoyment.
Eco-friendly products
Reusable travel cutlery
Reusable travel cutlery is perfect for eco-conscious employees because it’s stylish, practical, and helps ditch single-use plastics. It’s a small but mighty way to show you care about the planet — plus, it makes meals on the go a little eco-friendlier.
Reusable water bottle
A reusable water bottle is a win for eco-conscious individuals because it’s a sleek, practical way to cut out single-use plastics. It keeps drinks at the perfect temperature and shows you’re committed to both style and sustainability.
Reusable travel mug
A reusable travel mug is a game-changer for eco-conscious employees because it keeps coffee hot and your carbon footprint low. It’s a stylish, sustainable way to sip on the go and proves you’re serious about saving the planet one cup at a time.
Other sustainable swag ideas
- Recycled paper notebooks: Made from recycled paper to promote sustainability.
- Solar-powered chargers: Harness solar energy to charge devices.
- Biodegradable phone cases: Made from plant-based or compostable materials.
- Bamboo straws: Reusable and biodegradable straws for a plastic-free alternative.
- Sustainable apparel: Clothing made from recycled materials or organic fabrics.
Miscellaneous swag
Dog bandana
A dog bandana is a fun personalized swag item because it’s like a fashion statement for furry friends. It’s a quirky way to spread your brand’s charm, making your company the talk of the dog park while keeping tails wagging and spirits high.
Baby onesie
A baby onesie is a cute way to showcase your brand from day one. It’s perfect for spreading your company’s charm to new parents and adds a touch of adorable branding that’s sure to be a hit.
Pride-themed tumbler
A pride-themed tumbler is a stellar personalized swag item because it’s a vibrant way to show support and celebrate diversity. It keeps your brand front and center while toasting to inclusivity — plus, it’s a colorful reminder that your company champions what matters.
Aprons
An apron is a unique personalized swag item because it caters to the culinary enthusiasts in your company. It turns cooking into a branding opportunity, making every meal a chance to flaunt your company’s style while celebrating their unique interests and passions.
Other miscellaneous swag ideas
- Brand jigsaw puzzles: Fun and engaging for downtime or team building.
- Stress relief balls: Useful for managing stress and promoting relaxation.
- Custom koozies: Keep beverages cold and add a personal touch.
- Custom lanyards: Useful for holding ID badges or keys.
Choose Achievers as your swag store partner
Incorporating a well-thought-out swag strategy into your employee engagement efforts can significantly enhance the impact of your rewards and recognition programs. The Achievers Swag Store offers a comprehensive solution, ensuring that every aspect of your swag distribution is streamlined and effective. From digital event tokens to personalized swag options, it’s designed to integrate seamlessly with your broader engagement initiatives.
With features like a guided redemption experience and seasonal catalog updates, you can keep your swag fresh and relevant for every occasion. Plus, with options for on-demand printing and bulk orders, 24/7 global support, and no additional fees, the Achievers Swag Store makes it easy to manage your swag needs efficiently.
Whether you’re celebrating a milestone or simply rewarding your team, the Achievers Swag Store provides the tools and support to make your swag strategy a success. Embrace a solution that not only elevates your brand but also fosters a deeper connection with your employees.
Ready to take your swag strategy to the next level? Book a demo today to explore how Achievers can help you create impactful, personalized swag that drives engagement and celebrates your team’s achievements.
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