50 mission statement examples to inspire your organization

A mission statement is the heart of your organization. It guides key decisions, shapes employee behavior, and builds lasting connections with customers. A strong mission statement isn’t just a tool for leadership; it’s essential for attracting and retaining top talent.

When employees feel they’re part of something meaningful, they’re more motivated and engaged. But crafting a mission statement that genuinely reflects your company’s values and vision can be a challenge. That’s where inspiration comes in.

To help you get started, we’ve put together 50 mission statement examples to spark some inspiration. Whether you’re fine-tuning your current statement or starting from scratch, these examples are a great resource to help you find the right words that truly capture your organization’s spirit.

50 inspiring mission statement examples to spark your creativity

Creating or updating your mission statement is a great opportunity to define your organization’s values. Take a look at these 50 standout examples for some inspiration and see what resonates with your team.

1. Achievers: “We’re here to change the way the world works.”
2. Patagonia: “We’re in business to save our home planet.”
3. Warby Parker: “To inspire and impact the world with vision, purpose, and style.”
4. JetBlue: “To inspire humanity – both in the air and on the ground. We are committed to giving back in meaningful ways in the communities we serve and to inspire others to do the same.”
5. LinkedIn: “Connect the world’s professionals to make them more productive and successful.”
6. TED: “Discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.”
7. Disney: “To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”
8. Microsoft: “To empower every person and every organization on the planet to achieve more.”
9. Clarks: “Our passion is to listen to our customers and deliver a product that allows the consumer to feel the pride, respect and trust of everyone at the Clarks Companies N.A.”
10. BBC: “To act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.”
11. Intel: “Create world-changing technology that improves the life of every person on the planet.”
12. Starbucks: “With every cup, with every conversation, with every community — we nurture the limitless possibilities of human connection.”
13. American Red Cross: “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
14. MGM Resorts International: “Working together, we create partnerships and experiences that engage, entertain, and inspire.”
15. Toyota: “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”
16. IKEA: “To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
17. Nike: “To bring inspiration and innovation to every athlete in the world.”
18. Coca-Cola: “To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”
19. Apple: “To bring the best user experience to its customers through innovative hardware, software, and services.”
20. Google: “To organize the world’s information and make it universally accessible and useful.”
21. Airbnb: “To create a world where anyone can belong anywhere.”
22. Bumble: “To create a world where all relationships are healthy and equitable, through Kind Connections.”
23. REI: “We inspire, educate, and outfit for a lifetime of adventure and stewardship.”
24. McDonald’s: “To make delicious, feel-good moments easy for everyone.”
25. Honda: “Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.”
26. Magic Spoon: “To transform the cereal industry by building a new category of nutritious and flavourful cereal.”
27. Spotify: “To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
28. Pinterest: “To bring everyone the inspiration to create a life they love.”
29. Slack: “To make work life simpler, more pleasant, and more productive.”
30. Uber: “We ignite opportunity by setting the world in motion.”
31. General Electric (GE): “To build, move, power, and cure the world.”
32. Zoom: “To make video communications frictionless and secure.”
33. Salesforce: “To help businesses connect with their customers in a whole new way.”
34. Chipotle: “We believe that food has the power to change the world.”
35. Snapchat: “To empower people to express themselves, live in the moment, learn about the world, and have fun together.”
36. PayPal: “To democratize financial services, empowering people and businesses to join and thrive in the global economy.”
37. Home Depot: “To provide the highest level of service, the broadest selection of products, and the most competitive prices.”
38. L’Oréal: “To offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety.”
39. PepsiCo: “To create more smiles with every sip and every bite.”
40. Johnson & Johnson: “To help people around the world live longer, healthier, and happier lives.”
41. Mastercard: “To connect and power an inclusive, digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart, and accessible.”
42. Kroger: “To be our customers’ favorite food store.”
43. Sony: “To be a company that inspires and fulfills your curiosity.”
44. The Coca-Cola Company: “To refresh the world in mind, body, and spirit.”
45. Square: “To empower businesses and individuals with simple, affordable, and accessible financial tools.”
46. Ben & Jerry’s: “We love making ice cream—but using our business to make the world a better place gives our work its meaning.”
47. Whole Foods Market: “Our purpose is to nourish people and the planet.”
48. Red Bull: “To give wings to people who want to make a difference in the world.”
49. Adobe: “To change the world through digital experiences.”
50. The North Face: “To provide the best possible gear for athletes and the modern-day explorer.”

Now that you’ve seen some great mission statements, it’s time to create one for your organization. It might feel like a big task, but the good news is that successful mission statements have a few key elements you can easily follow.

How to create a mission statement that resonates

Your mission statement is the foundation of your company’s purpose and direction; it’s more than just words on a page. To ensure it resonates with employees, customers, and stakeholders, it needs to reflect your values and inspire action.

Here are some tips to create a mission statement that resonates:

1. Keep it short and memorable: A mission statement should be concise and easy to remember. It’s meant to inspire and connect with both your employees and customers, so avoid jargon and keep it simple.
2. Start with an action verb: Great mission statements often begin with an action verb like “offer,” “empower,” or “entertain.” This shows that your company is committed to making a real impact and turning your vision into action.
3. Be specific and clear: Your mission statement should clearly explain what your company does and how you do it. It should align with your core values and reflect both your internal company culture and your external impact.
4. Consider both internal and external audiences: A strong mission statement speaks to employees, customers, and stakeholders. It should connect with everyone who plays a part in or benefits from your organization’s work.
5. Don’t be afraid to update it: A mission statement isn’t static. As your company grows and evolves, your mission may need to be updated to better reflect your current goals and values. Revisit it every few years to ensure it’s still aligned with your vision.

By following these steps, you can craft a mission statement that inspires, resonates, and clearly defines your organization’s purpose.

Put your mission statement into practice

Creating a powerful mission statement is just the first step in building a strong organizational culture and employee experience. For your mission to resonate, both employees and customers need to feel connected to what your company stands for. They want to know that their work or purchases are contributing to something meaningful.

However, simply crafting a great mission statement isn’t enough to foster that connection. You need to actively recognize and celebrate the employees who embody your mission while also staying attuned to any disconnect between your company’s actions and its mission. Regular feedback and open communication are key to ensuring that your team feels aligned with the company’s purpose.

At Achievers, we understand that alignment and recognition are essential for a thriving workplace culture. With our strategic employee recognition platform and employee feedback tools, you can ensure that your mission is consistently reinforced in everyday interactions, making employees feel heard, valued, and connected to the bigger picture. By nurturing a sense of belonging and purpose, you can strengthen your mission’s impact and cultivate an environment where employees are motivated to contribute to your company’s success.

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