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How Rogers uses online rewards to double sales
Customer story
Updated on April 17, 2017
Topics Covered:
Rewards and recognition
Rogers Communications, a leader in cable TV, internet, and wireless services across Canada, wanted to find a more effective way to motivate their Retail Fulfillment Call Center team. When commission-based incentives didn’t deliver the results they were looking for, Rogers knew there had to be a better way. And there was — non-cash rewards.
The value of online rewards
In 2019, Rogers partnered with Achievers to launch Rogers Care, their non-cash incentive program. The goal? Encourage teams to sell add-on services to customers. For every upsell, employees earned points redeemable for what mattered most to them — from gift cards to travel experiences. The results were immediate and impressive — doubling sales in just six months.
Want to know how they achieved such success? Download the Rogers customer story today and see how recognition can transform performance.
"The Achievers program for Rogers has helped us create a culture of recognition, increase sales, and create healthy competition for our agents!"
Director of Business Operations
Rogers
